Dr. Marrone’s accomplishments have had an extraordinarily positive impact on the agriculture and food industry. Dr. Marrone started three successful, high-impact agricultural natural product companies (Novo Nordisk Entotech, Inc., AgraQuest, Inc., Marrone Bio Innovations, Inc.,) to bring sustainable, eco-friendly pest control to farmers. At AgraQuest, she developed eight products from…


At the Activate fellowship program, last week’s topic was the product-market fit and value proposition: How do we convince the VP to pay for our product? Among many amazing entrepreneurship programs at accelerators and business mentorship programs, none of them presented the value proposition the way the Activate fellowship program…


Reimagining regenerative agriculture. It was amazing to see how regenerative agriculture was practiced on a farm at the Bottens Family Farm, Moline, IL. The Bottens family has five generations of experience with all kinds of farming practices. They understand firsthand that soil health is important for improved crop yield. Monte…


Don’t say, “I’m going to double your yield”

And other things I learned from a panel of large California growers.

Pheronym’s founders Dr. Kaplan and Mr. Schiller.

Another amazing THRIVE AG accelerator meeting: We met four large growers and listened to their unmet needs, how they find new technologies, and what not to say.

Western Growers ran…


It’s incredible how much the insight from one hundred interviews can focus your market entry strategy and position your startup for success.

Pheronym develops pheromone products from microscopic roundworms, nematodes to control agricultural pests. By controlling nematode behavior, we can control both pest nematodes and insects. …


The challenges, up and downs, surprising discoveries, and meeting amazing people on the way to completing 100 customer discovery interviews.

Pheronym is developing pheromones from microscopic roundworms, nematodes, to control agricultural pests; nematodes, and insects. Our end users are growers, conventional and organic farmers. Our task was very simple: “Talk…


How Pheronym is doing it

The COVID-19 pandemic is unlike any disaster we have seen in our lives. Our first coping strategy was to understand the disaster as much as we can. The consequences of COVID-19 multiply the disaster’s effects. Unfortunately, our governments were not prepared for this pandemic. Our…


Nothing could have prepared us for this

Being a preseed/seed biotech startup in Agriculture is a challenge all by itself. The COVID-19 pandemic makes it even harder. Four weeks ago we were informed that the COVID-19 pandemic had arrived in the US and we needed to self-quarantine and start social…


I often have to convince people that I am the right CEO for Pheronym, an ag-biotech startup.

Dr. Fatma Kaplan, CEO of Pheronym

Frequently I hear, “You would make a great CSO.” I know I would be a great CSO, but I am the only one who can be Pheronym’s CEO.

Let’s start with “What does…


How a marketing advisor helped transform our company!

“I became a scientist and researcher because it was my passion — why would I ever need marketing?”

I would soon realize that the best ideas don’t always win, but the best marketing does. The realization hit me hard when attending a…

Dr. Fatma Kaplan

CEO of Pheronym, Inc.

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