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Dr. Fatma Kaplan
Dr. Fatma Kaplan

112 Followers

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A scientist named “Fatma” does not get recognition every day

A bitter-sweet recognition! After 27 years of hard work in science, my efforts were for the first time recognized in 2021, simultaneously by both industry and academic communities. I was ecstatic! I was awarded ISCE Applied Chemical Ecology Award by the International Society of Chemical Ecology (ISCE) in March and…

Women

5 min read

A scientist named “Fatma” does not get recognition every day
A scientist named “Fatma” does not get recognition every day
Women

5 min read


May 13

It is easier to conduct an experiment in space than raise funds

"Are you worried that funding is going down, Fatma?" asked one of Pheronym's investors a few months ago. “No," I said. "It seems like everyone is going to be experiencing funding the way we/women founders experience it all the time." Techcrunch states, "Women-founded startups raised 1.9% of all VC funds…

Startup

6 min read

It is easier to conduct an experiment in space than raise funds
It is easier to conduct an experiment in space than raise funds
Startup

6 min read


Apr 30

Impacts of another bank implosion

First Republic Bank (FRB) implosion felt very different from Silicon Valley Bank’s (SVB). This time we were in the middle of the crisis because FRB was our bank. The news about FRB quarterly earnings on Wednesday and plummeting stocks worried us. We were running payroll on Wednesday. …

Startup

3 min read

Impacts of another bank implosion
Impacts of another bank implosion
Startup

3 min read


Mar 13

SVB failure: Lessons learned and a great resource loss for the startups

Silicon Valley Bank (SVB) failure news. …

Startup

4 min read

SVB failure: Lessons learned and a great resource loss for the startups
SVB failure: Lessons learned and a great resource loss for the startups
Startup

4 min read


Mar 1

How I got Pheronym's first patent and the trademark

Securing intellectual property is among the many challenges women innovators face in agricultural innovation. To learn how these amazing women entrepreneurs tackle and overcome the challenges, listen to the “Together in Innovation: Agricultural Advances Webinar” by USPTO or read below for some highlights. Briefly, tell us a bit more about…

Agriculture

6 min read

How I got Pheronym's first patent and the trademark
How I got Pheronym's first patent and the trademark
Agriculture

6 min read


Dec 27, 2021

Navigating through the valley of death during the COVID-19 pandemic

I could not in my wildest dreams imagine navigating a startup through the valley of death during a global pandemic. Now I’ve been doing it for two years, with no end in sight. The COVID-19 pandemic feels like a time loop that keeps resetting itself every 3–4 months with a…

Startup

8 min read

Navigating through the valley of death during the COVID-19 pandemic
Navigating through the valley of death during the COVID-19 pandemic
Startup

8 min read


Dec 12, 2021

The dilemma of participating in business competitions, the double edge sword!

At first glance, business competitions are a huge validation for startups and their technologies. They create the appearance of objectivity by selecting the best startups out of a pool of 300 or more to compete. …

Startup

4 min read

The dilemma of participating in business competitions, the double edge sword!
The dilemma of participating in business competitions, the double edge sword!
Startup

4 min read


Dec 6, 2021

Using business pitch competitions to move your company forward

As a woman entrepreneur, I have fewer resources than many other entrepreneurs. I have to maximize the resources I have to effectively and efficiently bring the nematode pheromone technology to the market. That brings me to the business pitch competitions, the double edge-sword! Business competitions can provide unique benefits compared…

Startup

5 min read

Using business pitch competitions to move your company forward
Using business pitch competitions to move your company forward
Startup

5 min read


Sep 18, 2021

Embracing women in leadership: Pheronym welcomes Bio-Ag leader Dr. Pam Marrone to the board of directors

Dr. Marrone’s accomplishments have had an extraordinarily positive impact on the agriculture and food industry. Dr. Marrone started three successful, high-impact agricultural natural product companies (Novo Nordisk Entotech, Inc., AgraQuest, Inc., Marrone Bio Innovations, Inc.,) to bring sustainable, eco-friendly pest control to farmers. At AgraQuest, she developed eight products from…

Agriculture

5 min read

Embracing women in leadership: Pheronym welcomes Bio-Ag leader Dr.
Embracing women in leadership: Pheronym welcomes Bio-Ag leader Dr.
Agriculture

5 min read


Aug 15, 2021

Quantify and monetize the pain: Make the VPs care

At the Activate fellowship program, last week’s topic was the product-market fit and value proposition: How do we convince the VP to pay for our product? Among many amazing entrepreneurship programs at accelerators and business mentorship programs, none of them presented the value proposition the way the Activate fellowship program…

Startup

4 min read

Quantify and monetize the pain: Make the VPs care
Quantify and monetize the pain: Make the VPs care
Startup

4 min read

Dr. Fatma Kaplan

Dr. Fatma Kaplan

112 Followers

CEO of Pheronym, Inc.

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