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Dr. Fatma Kaplan
Dr. Fatma Kaplan

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A scientist named “Fatma” does not get recognition every day

A bitter-sweet recognition! After 27 years of hard work in science, my efforts were for the first time recognized in 2021, simultaneously by both industry and academic communities. I was ecstatic! I was awarded ISCE Applied Chemical Ecology Award by the International Society of Chemical Ecology (ISCE) in March and…

Women

5 min read

A scientist named “Fatma” does not get recognition every day
A scientist named “Fatma” does not get recognition every day

Dec 27, 2021

Navigating through the valley of death during the COVID-19 pandemic

I could not in my wildest dreams imagine navigating a startup through the valley of death during a global pandemic. Now I’ve been doing it for two years, with no end in sight. The COVID-19 pandemic feels like a time loop that keeps resetting itself every 3–4 months with a…

Startup

8 min read

Navigating through the valley of death during the COVID-19 pandemic
Navigating through the valley of death during the COVID-19 pandemic

Dec 12, 2021

The dilemma of participating in business competitions, the double edge sword!

At first glance, business competitions are a huge validation for startups and their technologies. They create the appearance of objectivity by selecting the best startups out of a pool of 300 or more to compete. …

Startup

4 min read

The dilemma of participating in business competitions, the double edge sword!
The dilemma of participating in business competitions, the double edge sword!

Dec 6, 2021

Using business pitch competitions to move your company forward

As a woman entrepreneur, I have fewer resources than many other entrepreneurs. I have to maximize the resources I have to effectively and efficiently bring the nematode pheromone technology to the market. That brings me to the business pitch competitions, the double edge-sword! Business competitions can provide unique benefits compared…

Startup

5 min read

Using business pitch competitions to move your company forward
Using business pitch competitions to move your company forward

Sep 18, 2021

Embracing women in leadership: Pheronym welcomes Bio-Ag leader Dr. Pam Marrone to the board of directors

Dr. Marrone’s accomplishments have had an extraordinarily positive impact on the agriculture and food industry. Dr. Marrone started three successful, high-impact agricultural natural product companies (Novo Nordisk Entotech, Inc., AgraQuest, Inc., Marrone Bio Innovations, Inc.,) to bring sustainable, eco-friendly pest control to farmers. At AgraQuest, she developed eight products from…

Agriculture

5 min read

Embracing women in leadership: Pheronym welcomes Bio-Ag leader Dr.
Embracing women in leadership: Pheronym welcomes Bio-Ag leader Dr.

Aug 15, 2021

Quantify and monetize the pain: Make the VPs care

At the Activate fellowship program, last week’s topic was the product-market fit and value proposition: How do we convince the VP to pay for our product? Among many amazing entrepreneurship programs at accelerators and business mentorship programs, none of them presented the value proposition the way the Activate fellowship program…

Startup

4 min read

Quantify and monetize the pain: Make the VPs care
Quantify and monetize the pain: Make the VPs care

Published in Pheronym

·Aug 8, 2021

Farming with regenerative agriculture: A day at the Bottens Family Farm

Reimagining regenerative agriculture. It was amazing to see how regenerative agriculture was practiced on a farm at the Bottens Family Farm, Moline, IL. The Bottens family has five generations of experience with all kinds of farming practices. They understand firsthand that soil health is important for improved crop yield. Monte…

Regenerative Agriculture

4 min read

Farming with regenerative agriculture: A day at the Bottens Family Farm
Farming with regenerative agriculture: A day at the Bottens Family Farm

Published in Pheronym

·Jun 13, 2021

Don’t say, “I’m going to double your yield”

Don’t say, “I’m going to double your yield” And other things I learned from a panel of large California growers. Another amazing THRIVE AG accelerator meeting: We met four large growers and listened to their unmet needs, how they find new technologies, and what not to say. Western Growers ran…

Food

3 min read

Don’t say, “I’m going to double your yield”
Don’t say, “I’m going to double your yield”

Published in Pheronym

·Sep 30, 2020

Pheronym identifying the beachhead market at the NSF I-Corps Teams

It’s incredible how much the insight from one hundred interviews can focus your market entry strategy and position your startup for success. Pheronym develops pheromone products from microscopic roundworms, nematodes to control agricultural pests. By controlling nematode behavior, we can control both pest nematodes and insects. …

Startup

6 min read

Pheronym identifying the beachhead market at the NSF I-Corps Teams
Pheronym identifying the beachhead market at the NSF I-Corps Teams

Published in Pheronym

·Sep 27, 2020

Pheronym’s amazing 6 week-journey at the NSF I-Corps teams program

The challenges, up and downs, surprising discoveries, and meeting amazing people on the way to completing 100 customer discovery interviews. Pheronym is developing pheromones from microscopic roundworms, nematodes, to control agricultural pests; nematodes, and insects. Our end users are growers, conventional and organic farmers. Our task was very simple: “Talk…

Agriculture

6 min read

Pheronym’s amazing 6 week-journey at the NSF I-Corps teams program
Pheronym’s amazing 6 week-journey at the NSF I-Corps teams program
Dr. Fatma Kaplan

Dr. Fatma Kaplan

CEO of Pheronym, Inc.

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