Quantify and monetize the pain: Make the VPs care

At the Activate fellowship program, last week’s topic was the product-market fit and value proposition: How do we convince the VP to pay for our product? Among many amazing entrepreneurship programs at accelerators and business mentorship programs, none of them presented the value proposition the way the Activate fellowship program panel did. The panel’s take on presenting the value proposition was very different!

During customer discovery, our goal is to identify the customer’s pain point. For example, we might talk to the technical people…