Two University of Florida graduates’ journeys merge in San Francisco to launch agricultural breakthrough
5 min readNov 2, 2019
How a marketing advisor helped transform our company!
“I became a scientist and researcher because it was my passion — why would I ever need marketing?”
I would soon realize that the best ideas don’t always win, but the best marketing does. The realization hit me hard when attending a marketing panel shortly after I started the IndieBio accelerator in San Francisco. Before 2017, my technology development training at the University…